coffizz

A bold brand refresh that repositions coffee as a refreshing soft drink.

COFFIZZ is a carbonated coffee brand often misunderstood as traditional coffee.

The challenge was to redefine its Identity , shifting perception from coffee to soft drink while building a world that feels energetic, refreshing, and unapologetically fun for Millennials and Gen Z.

Brand guidelines

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
event art direction

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Packaging Design

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Animation direction

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Campaign assets

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Discover the latest additions to our collection—handpicked pieces that bring new energy to your space.

Colour as Energy

Vibrant, high-contrast colourways designed to amplify energy and complement each product flavour.
The Pull-Tab Symbol

A signature icon inspired by the can itself, a visual cue for “Pop a can of refreshing zing!”
Bitmap Fizz

Bitmap fizz elements echo the carbonation in every drink, adding texture, movement, and personality.
Bold, Playful Type

Fun, bold typography that reflects COFFIZZ’s playful personality and soft drink positioning.
Refreshment Sensory

3D water droplets and motion effects enhance the feeling of refreshment and sensory appeal.

A signature pull-tab symbol that captures COFFIZZ’s attitude, energy, and slogan — Pop a can of refreshing zing!

A flexible brand system designed to stay expressive across formats, platforms, and experiences.

The launch event reimagined COFFIZZ’s weirdness through an unexpected setting — blending modern fizz culture with a traditional Chinese herbal store.

The launch event reimagined COFFIZZ’s weirdness through an unexpected setting — blending modern fizz culture with a traditional Chinese herbal store.

Powering the Invite

A custom battery pack housing both products, designed as an invitation that doubles as a sturdy display piece.
Old news, new energy

An itinerary designed in vintage newspaper style, reimagined with bold colours and playful COFFIZZ visuals.
The Party, Packed

A curated PR kit featuring COFFIZZ’s identity and an exclusive sticker pack created just for the launch.
Cold, on display

A branded fridge installation showcasing COFFIZZ as a chilled, refreshing soft drink.
The Rolling World of COFFIZZ

A photo-op built inside a real lorry, styled with oversized cans, kedai runcit details, and playful props.
Prescription for a Good Time

A functional invitation designed as a portable battery pack. extending the COFFIZZ experience beyond the event.