Dual World-Building Concepts
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Storyboard Direction
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Digital Assets
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Key Art Collateral
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Campaign Pitch
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Dual World-Building Concepts ✳︎ Storyboard Direction ✳︎ Digital Assets ✳︎ Key Art Collateral ✳︎ Campaign Pitch ✳︎
Chocolate season
Constructing a dual-phase Christmas that transitions from outdoor magic to indoor warmth.
By establishing a crisp, enchanted snowscape and evolving into a fragrant, smoke-infused indoor sanctuary, the creative strategy gives Kenangan Coffee a layered, immersive holiday campaign that keeps consumers engaged all season long.
Built as a two-phase seasonal experience, exploring two complementary worlds that co-exist:
An icy, magical outdoor wonderland and a Cozy, nostalgic indoor sanctuary.
Together, they form a cohesive visual narrative designed for a phased Christmas rollout.
Building an enchanted outdoor snowscape that captures the crisp, magical thrill of a cold winter holiday.
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Developed a cozy, festive visual narrative centered on holiday celebration, using warm lighting and seasonal prop styling to frame products as perfect seasonal gifts.
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Curated a rich, high-contrast Christmas color scheme combined with deliberate layout grid structures to create an inviting, polished aesthetic.
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Focused on clear visual hierarchy and elevated product placement, ensuring the key art immediately captures attention while maintaining a clean, premium look.
THE CONCEPT
A magical, cold-toned outdoor wonderland designed to launch the holiday season. Anchored in icy color palettes, crisp snowscapes, and enchanted outdoor storytelling, Choco World immerses the audience in a cool, otherworldly Christmas setting where chocolate treats feel fresh, frozen, and magical.
Creating a warm, steam-infused indoor sanctuary that evokes cozy holiday nostalgia and comforting togetherness.
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Integrated soft, atmospheric smoke and rising cocoa steam effects to make the visuals feel physically warm, aromatic, and deeply inviting.
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Framed key product shots against rich wooden textures, glowing ambient lighting, and nostalgic holiday decor to ground the campaign in cozy comfort.
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Structured as the emotional payoff to Phase 1, shifting consumer focus from outdoor excitement to indoor relaxation, holiday gatherings, and store visits.
THE CONCEPT
A warm, nostalgic indoor sanctuary centered on the rich, sensory experience of hot cocoa. Utilizing soft, glowing light, rising chocolate steam, and cozy architectural details, Cocoa Notes invites consumers into an intimate, comforting atmosphere that feels like home for the holidays.
