Flash Sale Key Art Direction
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Motion Graphics
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Industrial Typography System
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E-Commerce Banners
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Campaign Assets
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Digital & Social Collateral
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Flash Sale Key Art Direction ✳︎ Motion Graphics ✳︎ Industrial Typography System ✳︎ E-Commerce Banners ✳︎ Campaign Assets ✳︎ Digital & Social Collateral ✳︎
Flash Deals Activation
Cutting through 11.11 promotional clutter with unmissable industrial signage visuals and high-value hype culture hooks. The design pairs aggressive, direct typography with sun-faded street colors to anchor the Labubu giveaway as the central hero offer.
Commanding instant attention during peak promotional clutter with signage-inspired typography and street-faded visual contrast.
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Designed a heavy, high-clarity typographic system inspired by urban signage to deliver the '11.11' and free gift mechanics instantly on crowded feeds.
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Balanced vibrant promotional colors with a weathered, sun-faded filter to ensure the high-impact sale graphics maintained an authentic streetwear patina.
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Engineered motion design assets to dynamically reveal the mega Labubu gift offer, leveraging pop-culture hype to maximize click-throughs and flash conversion.
Visual direction, typography system, and motion graphics created for Pestle & Mortar Clothing's 11.11 flash campaign. Built to stand out in an oversaturated sale period, the visual identity pairs industrial signage aesthetics and bold, direct typography with faded street-style hues—spotlighting a high-value Labubu free gift offer to drive instant conversion and scroll-stopping engagement.
THE CONCEPT
