Co-Branded Visual Identity
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Campaign Key Art Direction
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Color Strategy
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Digital & Social Collateral
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Co-Branded Visual Identity ✳︎ Campaign Key Art Direction ✳︎ Color Strategy ✳︎ Digital & Social Collateral ✳︎
Pestle & Mortar Clothing | Badminton Association Malaysia
Injecting psychedelic court energy into national athletic heritage. To avoid boring corporate sports tropes, the visuals use motion distortion and high-voltage color clashes (BAM Blue x PMC Green) to mirror the lightning speed and adrenaline of badminton.
Capturing the nostalgic warmth of the festive season through rich, celebratory art direction that turns product showcases into memorable holiday moments.
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Developed a cozy, festive visual narrative centered on holiday celebration, using warm lighting and seasonal prop styling to frame products as perfect seasonal gifts.
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Curated a rich, high-contrast Christmas color scheme combined with deliberate layout grid structures to create an inviting, polished aesthetic.
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Focused on clear visual hierarchy and elevated product placement, ensuring the key art immediately captures attention while maintaining a clean, premium look.
Visual direction and campaign art created for the official collaboration between Pestle & Mortar Clothing (PMC) and the Badminton Association of Malaysia (BAM). Subverting standard, formal government sports visuals, the project introduces a trippy, high-energy graphic treatment—blending BAM’s official blue with the collection’s vibrant green to turn a national sports brand into a cool, street-culture movement.
THE CONCEPT
