Product Graphics Suite
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Phone, Laptop & iPad Cases
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Event & Retail Installation Design
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3D Lookbook Art Direction
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Campaign Key Art
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Digital & Social Collateral
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Custom PR Packaging Design
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Product Graphics Suite ✳︎ Phone, Laptop & iPad Cases ✳︎ Event & Retail Installation Design ✳︎ 3D Lookbook Art Direction ✳︎ Campaign Key Art ✳︎ Digital & Social Collateral ✳︎ Custom PR Packaging Design ✳︎
FIRST COLLAB IN MALAYSIA
Merging global tech-accessory protection with raw Malaysian street culture. By translating Pestle & Mortar’s subcultural identity into a comprehensive tech product lineup, bespoke PR unboxing experiences, and futuristic 3D visual storytelling, the campaign establishes a milestone moment for regional creative culture on a global platform.
Official lookbook
Directed by Aimi Hazwani
3D & Motion by Craig Chadwick
Directing CASETiFY's historic first Malaysian collaboration—from physical product suites and PR unboxing boxes to 3D lookbook art direction.
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Designed custom streetwear graphics across CASETiFY’s entire hardware portfolio, ensuring precise layout alignment across phone, iPad, and laptop case silhouettes.
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Concepted and engineered high-impact PR unboxing packages and immersive physical event space installations to build maximum launch hype and influencer engagement.
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Collaborated closely with a 3D artist to direct surreal, hyper-detailed visual renders for the collection lookbook, elevating physical tech accessories into high-art streetwear objects.
where MALAYSIAN STREET CULTURE MEETS GLOBAL TECH PROTECTION
Translating iconic streetwear motifs onto tech accessories across a complete 3D campaign ecosystem.
LUCKY AIRBRUSH
This design explores the concept of luck, featuring symbols like the 8-ball, crown, dice, cherry, and four-leaf clover. I rendered each element in an airbrush style on a mirror base to amplify depth and vibrancy. The composition balances playfulness and urban energy, while the reflective surface adds dimension and symbolism, making the design feel spontaneous yet thoughtfully executed.
Y2K CHROME LOGO
I blended delicate floral motifs with grunge textures to give it a soft-yet-edgy vibe. Layering subtle details brought streetwear energy and made it feel collectible, while keeping the composition dynamic and visually engaging.
strike logo
A minimalist approach focused on subtle sophistication. I used a matte PMC logo against a glossy black mirror base, creating contrast and depth. The clean lines and understated details emphasize refinement and modern elegance, resulting in a timeless accessory that complements a monochromatic wardrobe.
S.E.A CONTOUR
This piece is a minimalist tribute to Southeast Asia, featuring clean outlines of Malaysia and its neighboring countries. I focused on subtle details and balanced composition to evoke elegance while celebrating the region’s rich culture and serene landscapes. The design communicates simplicity without losing depth or meaning.
COLLEGE CAT
I wanted to bring personality and charm to this monogram, blending feline grace with collegiate style. The cat is dressed in a varsity jacket, and each detail was carefully considered to balance whimsy and sophistication. The composition highlights both creativity and playful storytelling, appealing to fashion-conscious cat lovers.
TORN FRUIT STICKERS
Inspired by Malaysian markets and street art, this design is a collage of tropical fruits with distressed textures for an edgy, urban feel. I layered colors and elements to create depth, vibrancy, and visual rhythm, capturing both the richness of tropical produce and a playful, street-inspired aesthetic.
DEVICE AVAILABILITY
The six designs are available in multiple bases: black mirror, clear, holographic, and more, offered across phones, iPads, laptops, and AirPods. This ensures a versatile collection that caters to a variety of devices and user preferences.
OFFICIAL LAUNCH
The digital invite uses a minimalist approach, with a floating phone case overlapping the text to emphasize simplicity and style. Subtle animation highlights the Strike Logo case, with light and blur effects that enhance the modern, elegant aesthetic.
OFFICIAL PR KIT
A premium unboxing experience that reinforces the collaboration’s streetwear-meets-tech identity. Designed the PR kit packaging including chrome effect logo, sleeve artwork, and branded inserts. Extended campaign visuals into launch events, ensuring consistent branding across digital and physical touch points.
VISUAL MERCHANDISE
The product display allows viewers to explore each case up close, experiencing the craftsmanship and inspiration behind every design. Careful cropping and arrangement maintain a precise, visually appealing presentation.
