Custom Monogram Illustration
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Festive Key Art Direction
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Digital & Social Collateral
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Custom Monogram Illustration ✳︎ Festive Key Art Direction ✳︎ Digital & Social Collateral ✳︎
Dragon Lunar New Year
Constructing folklore through brand legacy. Instead of standard dragon scales, the entire creature is built out of a custom repeat monogram using Pestle & Mortar Clothing's original Flying Mechanic logo—honoring streetwear roots while celebrating mythical power.
Infusing streetwear heritage into seasonal folklore by constructing a dragon silhouette from Pestle & Mortar Clothing's iconic Flying Mechanic monogram.
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Designed the intricate dragon scales using a custom-engineered repeat monogram of PMC's original Flying Mechanic logo, celebrating brand history within a seasonal motif.
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Combined bold line work and rich, traditional color harmonies with streetwear-inspired graphic blocking to deliver a striking visual presence.
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Formatted the key art for maximum versatility across digital greeting touchpoints, social media rollouts, and potential merch applications.
Visual direction and seasonal key art created for Pestle & Mortar Clothing's Year of the Dragon campaign. The concept bridges heritage celebration with brand legacy, featuring a custom-crafted dragon silhouette filled with an intricate monogram pattern of PMC's iconic OG Flying Mechanic logo.
THE CONCEPT
