Campaign Visual Identity
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Stop-Motion Video Edits
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SKU Product Photography & Retouch
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Campaign Collateral
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Campaign Visual Identity ✳︎ Stop-Motion Video Edits ✳︎ SKU Product Photography & Retouch ✳︎ Campaign Collateral ✳︎
Elevating functional hydration gear into an urban streetwear statement through hands-on art direction. By pairing meticulous product photography with tactile, frame-by-frame stop-motion animation, the visuals bring the tactile quality of the collection to life with high-energy street polish.
Stay HyDRATED
Driving an end-to-end launch concept—from precise SKU photography to dynamic stop-motion animation—that merges utility with street style.
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Personally photographed and individually retouched every product SKU, ensuring color accuracy, material texture definition, and premium lighting execution.
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Concepted, edited, and animated a kinetic stop-motion video, injecting rhythmic movement and playfulness into static drinkware product displays.
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Designed a unified campaign asset suite balancing Hydro Flask’s clean outdoor utility with PMC’s signature streetwear attitude across web and social channels.
End-to-end creative execution and visual direction for the official Pestle & Mortar Clothing x Hydro Flask collaboration. From shooting and individually retouching every SKU hero shot to editing a high-energy stop-motion video, the campaign seamlessly bridges outdoor performance gear with urban streetwear lifestyle culture.
THE CONCEPT
