Digital Invitation Suite
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Large-Format Poster Design
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Typographic Hierarchy System
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Digital & Social Collateral
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Digital Invitation Suite ✳︎ Large-Format Poster Design ✳︎ Typographic Hierarchy System ✳︎ Digital & Social Collateral ✳︎
PMC KL Flagship LAUNCH
ligning digital invitation design directly with physical retail space aesthetics. By paring back traditional streetwear visual clutter in favor of an understated, architecturally inspired layout, the creative signals an elevated, high-design direction for Pestle & Mortar Clothing's physical storefront.
Translating the minimalist interior concept of Pestle & Mortar Clothing's flagship store into a clean, architecturally precise invitation system.
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Reflected the physical store's interior design language by utilizing generous negative space, restrained color palettes, and deliberate spatial balance.
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Structured key event details—dates, location, and access information—within a ultra-clean layout grid to maximize legibility and premium brand feel.
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Engineered a flexible design system that transitions seamlessly from high-impact digital social invites to physical large-format event posters.
THE CONCEPT
Visual direction and digital invitation campaign created for the grand opening of Pestle & Mortar Clothing's flagship store in Kuala Lumpur. Mirroring the modern, minimal architecture and interior concept of the new retail space, the visual identity strips away unnecessary noise—relying on clean negative space, precise typography, and refined graphic discipline.
