Capsule Launch Key Art Direction
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Co-Branded Visual Identity
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High-Contrast Typography
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Digital & Social Collateral
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Capsule Launch Key Art Direction ✳︎ Co-Branded Visual Identity ✳︎ High-Contrast Typography ✳︎ Digital & Social Collateral ✳︎
capsule launch
Fusing partner brand identity with street culture. By adopting Lost Mary’s iconic purple hue as the primary color anchor and layering it with distressed textures and heavy graphic compositions, the campaign balances corporate partnership alignment with raw streetwear credibility.
Recontextualizing a partner's signature brand purple through raw streetwear layouts and high-impact graphic design.
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Driven by Lost Mary’s core brand purple, using high-contrast lighting and rich color gradients to create a cohesive co-branded visual foundation.
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Injected PMC’s signature street edge through distressed graphic overlays, bold layout grids, and edgy typographic treatments.
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Engineered a unified visual language across digital channels and event activations, ensuring both brand identities resonated seamlessly with subcultural audiences.
Visual direction and launch campaign assets created for the Pestle & Mortar Clothing x Lost Mary capsule collection drop. Seamlessly bridging two distinct brand identities, the visual system anchors on Lost Mary’s signature purple brand color, re-contextualizing it through Pestle & Mortar Clothing's raw street aesthetic, bold typography, and subcultural graphic layouts.
THE CONCEPT
