Promotional Key Art Direction
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Retro Typography System
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Static Texture Overlays
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2-Frame Kinetic Motion Graphics
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Digital & Social Collateral
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Campaign Assets
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Promotional Key Art Direction ✳︎ Retro Typography System ✳︎ Static Texture Overlays ✳︎ 2-Frame Kinetic Motion Graphics ✳︎ Digital & Social Collateral ✳︎ Campaign Assets ✳︎
Merdeka TV
Reinterpreting National Day heritage through vintage analog television aesthetics. By pairing old-school broadcast advertising layout structures with grainy static overlays and high-contrast patriotic tones, the campaign gives seasonal promotional noise a fresh, subcultural spin.
Subverting traditional National Day advertising tropes with analog TV broadcast nostalgia and high-contrast streetwear typography.
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Engineered a vintage, broadcast-inspired typographic layout that references classic print ads, giving promotional messaging an authentic retro appeal.
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Channeled Malaysia’s national flag colors (red, blue, yellow, white) through CRT monitor glare and analog static overlays to maintain a raw street feel.
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Developed rapid 2-frame stop-motion video assets that simulate vintage TV flickers, instantly stopping scrolls and driving promotional engagement on social feeds.
THE CONCEPT
Visual direction, retro typography, and motion assets created for Pestle & Mortar Clothing's Merdeka Day promotional campaign. To stand out against traditional National Day advertising, the concept draws inspiration from old-school analog TV broadcasts—combining static signal textures, vintage advertisement typography, and a modernized Malaysian flag color palette to deliver a high-impact, nostalgic streetwear campaign.
