Apparel Design
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Z-Stitch Signature Detailing
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Visual Merch
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Retail Visual Merch
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Campaign Collateral
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Apparel Design ✳︎ Z-Stitch Signature Detailing ✳︎ Visual Merch ✳︎ Retail Visual Merch ✳︎ Campaign Collateral ✳︎
PESTLE & MORTAR CLOTHING MONDAY SALE
Translating the emotional haze of Monday mornings into a subcultural design language. By pairing soft, dreamy motion blurs with raw typography, the design transforms that relatable post-weekend feeling into an atmospheric streetwear aesthetic that instantly makes discounted drops feel effortlessly cool.
Turning post-weekend fatigue into an atmospheric design concept through motion blur visuals and high-converting newsletter layouts.
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Applied soft visual blur filters and subtle distortion effects to evoke the groggy, hazy sensation of a Monday morning while keeping product silhouettes recognizable.
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Anchored the visual system in muted blue gradients and deep cool tones, reinforcing the "Monday Blues" theme without compromising PMC's street aesthetic.
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Structured the email layout with sharp typographic callouts and clear discount mechanics to ensure fast readability and seamless click-through to the store.
THE CONCEPT
Visual direction and email newsletter layout created for Pestle & Mortar Clothing’s "Monday Blues" flash sale campaign. Concepted around the sluggish fog of starting a new work week, the visual language utilizes hazy, motion-blurred imagery and cool-toned treatments to deliver a moody, streetwear-driven promotional campaign directly to subscriber inboxes.
