Apparel Design
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Z-Stitch Signature Detailing
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Visual Merch
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Retail Visual Merch
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Campaign Collateral
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Apparel Design ✳︎ Z-Stitch Signature Detailing ✳︎ Visual Merch ✳︎ Retail Visual Merch ✳︎ Campaign Collateral ✳︎
STAYCATION WITH MUM
Reimagining Mother’s Day through subcultural streetwear storytelling. By re-fashioning a famous pop-culture mom and daughter in custom PMC apparel and co-branded travel gear, the visuals bridge the aspirational allure of a hotel getaway with Pestle & Mortar Clothing’s signature street edge.
Subverting traditional Mother's Day tropes by re-dressing iconic pop-culture figures in custom PMC streetwear for a high-value staycation campaign.
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Illustrated a famous mother-and-daughter duo from scratch, seamlessly integrating custom PMC logos, streetwear silhouettes, and branded apparel directly onto the characters.
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Balanced luxury hotel branding and physical luggage giveaway assets into high-impact visual layouts without losing PMC's raw street credibility.
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Structured campaign key art to clearly highlight high-value giveaway mechanics, driving strong social engagement and promotional participation.
THE CONCEPT
Visual direction, pop-culture illustration, and campaign key art created for Pestle & Mortar Clothing’s Mother’s Day giveaway activation. Partnering with a luxury hotel and featuring branded travel luggage prizes, the campaign features an iconic pop-culture mother-daughter duo reimagined in custom Pestle & Mortar Clothing streetwear fits—delivering an authentic, subcultural spin on a traditional family holiday.
