Employer Branding
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Recruitment Key Art Direction
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Typography System
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Social & Digital Collateral
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Employer Branding ✳︎ Recruitment Key Art Direction ✳︎ Typography System ✳︎ Social & Digital Collateral ✳︎
Brand Culture Showcase
Ditching corporate recruitment clichés in favor of raw visual culture. The concept treats job postings like editorial streetwear posters—using punchy typography, high-contrast layouts, and authentic tone to signal that the company values creative freedom.
Transforming routine recruitment ads into an authentic reflection of brand culture through bold typography and high-impact art direction.
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Steered clear of generic hiring templates by using punchy graphics and lifestyle imagery that resonate directly with modern, forward-thinking creatives.
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Engineered a dynamic typographic layout that grabs attention instantly in crowded social feeds while keeping key application details ultra-readable.
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Designed a flexible asset kit to easily deploy across various social channels and job platforms while maintaining strict visual consistency.
THE CONCEPT
Visual direction and employer branding campaign designed to attract top-tier creative talent. Built around bold, high-contrast typography and a distinct lifestyle aesthetic, the concept elevates standard recruitment posts into compelling visual statements that reflect the company’s creative culture.
