Promotional Key Art Direction
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Asset Integration & Layout
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Social Media Suite
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Digital Campaign Assets
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Promotional Key Art Direction ✳︎ Asset Integration & Layout ✳︎ Social Media Suite ✳︎ Digital Campaign Assets ✳︎
Santai with pESTLE & MORTAR CLOTHING
Transforming raw event assets into an elevated, high-energy promotional visual system. By remixing core festival graphics with high-contrast typography and dynamic composition, the identity captures the laid-back, subcultural spirit of the festival while maintaining strong visual impact.
Remixing official event assets into a cohesive, high-impact promotional system that captures subcultural festival energy resonating with the audience.
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Deconstructed and reassembled provided festival graphics into dynamic new compositions, maximizing asset versatility across multiple promotional formats.
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Engineered bold typography and clear information design to ensure event details, dates, and venue calls-to-action remain sharp and instantly readable.
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Delivered a versatile suite of campaign collateral optimized for Instagram feeds, stories, and digital event channels to drive ticket sales and hype.
THE CONCEPT
Visual direction and promotional campaign assets created for Santai Fest. Repurposing and re-engineering official festival brand assets, the visuals bridge street culture with event marketing—building an energetic, cohesive layout system across social and digital touchpoints to drive festival attendance and brand engagement.
