Promotional Key Art Direction
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Custom Gradient Brushwork
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Kinetic Story Motion Design
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E-Commerce Banners
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Digital & Social Collateral
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Campaign Assets
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Promotional Key Art Direction ✳︎ Custom Gradient Brushwork ✳︎ Kinetic Story Motion Design ✳︎ E-Commerce Banners ✳︎ Digital & Social Collateral ✳︎ Campaign Assets ✳︎
the Cushion that makes you smile
Harnessing product-derived color stories to turn a cheerful promotional item into an authentic streetwear lifestyle drop. By pulling gradient tones straight from the smiley cushion design and layering them over raw, distressed textures, the visuals deliver sunny warmth with an unpolished street edge.
Extracting product color tones into gradient brushwork to merge sunny optimism with gritty street grunge across high-converting kinetic layouts.
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Sampled color palettes directly from the smiley face cushion artwork to build custom gradient brush overlays, ensuring complete visual harmony between key art and product.
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Balanced warm, bright color fades with distressed textures and raw typographic framing to keep the cheerful GWP incentive anchored in subcultural style.
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Engineered smooth, continuous scrolling typography loops for Instagram stories to capture immediate viewer focus and communicate promotional offer mechanics on fast feeds.
THE CONCEPT
Visual direction, promo key art, and scrolling text motion design created for Pestle & Mortar Clothing’s Smiley Face Cushion Gift-With-Purchase activation. Built to drive purchase conversion, the campaign extracts color gradients directly from the cushion artwork—blending bright, sunny optimism with tactile street grunge textures and subtle kinetic typography for social channels.
