Apparel Design
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Z-Stitch Signature Detailing
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Visual Merch
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Retail Visual Merch
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Campaign Collateral
Apparel Design ✳︎ Z-Stitch Signature Detailing ✳︎ Visual Merch ✳︎ Retail Visual Merch ✳︎ Campaign Collateral
Managerial Talent Acquisition
Subverting authority through cultural satire. The artwork parodies iconic pop culture "boss" figures to show that running a streetwear store requires leadership, cultural relevance, and a sense of humor—making management look cool rather than corporate.
Using pop culture satire and streetwear attitude to turn a retail management vacancy into an iconic brand statement.
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Reimagined classic pop culture tropes to subtly poke fun at traditional "boss" stereotypes, balancing authority with a relatable, humorous edge.
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Anchored the visual design in high-contrast typography, graphic grit, and bold layout compositions that align naturally with the brand's streetwear ethos.
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Engineered the artwork to resonate with candidates who live and breathe street culture, ensuring the applicant pool shares the brand's creative energy.
THE CONCEPT
Visual direction and recruitment key art designed for a streetwear retail manager opening. Leveraging a recognizable pop culture homage blended with a lighthearted, comical twist, the poster breaks away from standard corporate hiring formats to speak directly to the brand’s culturally plugged-in community.
