Co-Branded Logo Identity
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Custom Pattern Design
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Iconography System
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Technical Apparel Graphics
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Streetwear Apparel Design
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Product Application
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Co-Branded Logo Identity ✳︎ Custom Pattern Design ✳︎ Iconography System ✳︎ Technical Apparel Graphics ✳︎ Streetwear Apparel Design ✳︎ Product Application ✳︎
pmc | ss collection
Fusing streetwear sensibility with story-driven graphic identity. By crafting a cohesive visual toolkit of patterns, icons, and co-branded logos, the creative system acts as a bridges between brand graphics and physical garment construction, resulting in a seamless, wearable collection.
Shot by Lobach (coLAB) • Assisted by Carl Lim & Azwan • Produced by Sara Kong • Hair & Makeup by Annie Chew • Styled by Deanna & Deanni
Official lookbook
Translating brand identity into physical apparel through custom iconography, repeating patterns, and close cross-functional fashion collaboration.
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Designed a custom logo mark and a bespoke suite of graphic icons, giving the collaboration a distinct visual language that translates effortlessly across prints and trims.
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Engineered seamless repeating patterns and placements graphics tailored specifically for garment panels, cut-and-sew pieces, and physical merchandise.
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Partnered directly with a fashion designer from concept to production, ensuring brand graphics, colorways, and material selections integrated perfectly with garment silhouettes.
THE CONCEPT
Visual identity design, custom graphic assets, and apparel application for the Studio Sembang x Pestle & Mortar Clothing collaboration. Working in close synergy with the fashion designer, this project translates conversational subculture into a complete physical product suite by featuring a custom co-branded logo mark, intricate repeating patterns, iconography, and technical graphic application across the entire capsule line.
