Custom Character Designs
✳︎
Festival Promotional Key Art Direction
✳︎
Kinetic Motion Graphics
✳︎
Digital & Social Collateral
✳︎
Campaign Assets
✳︎
Custom Character Designs ✳︎ Festival Promotional Key Art Direction ✳︎ Kinetic Motion Graphics ✳︎ Digital & Social Collateral ✳︎ Campaign Assets ✳︎
A SUNNY WEEKEND
Blending playful festival optimism with authentic street culture. By hand-drawing original characters customized in signature Pestle & Mortar Clothing apparel and adding subtle animation, the visuals bridge the warm, sunny festival identity with Pestle & Mortar Clothing’s subcultural street edge.
Custom-drawing characters styled in real Pestle & Mortar Clothing gear to bridge festive event branding with streetwear authenticity.
-
Hand-drew custom characters tailored specifically to the festival's sunny theme, styling them in recognizable PMC streetwear fits, headwear, and lifestyle merchandise.
-
Balanced warm, vibrant event color stories with bold graphic layouts to signal PMC's presence while maintaining brand identity.
-
Engineered simple, rhythmic motion animations for the characters and typography to drive visual interest and increase click-throughs on social promotional posts.
THE CONCEPT
Visual direction, custom character illustration, and motion graphics created to announce Pestle & Mortar Clothing’s presence at Sunny Days Fest. Capturing the bright, high-energy festival atmosphere, the project features bespoke illustrated characters decked out in real PMC apparel and streetwear accessories, brought to life with subtle motion work for maximum digital engagement.
