Campaign Visual Identity
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Promotional Key Art Direction
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E-Commerce Banners
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Digital & Social Collateral
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Campaign Assets
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Campaign Visual Identity ✳︎ Promotional Key Art Direction ✳︎ E-Commerce Banners ✳︎ Digital & Social Collateral ✳︎ Campaign Assets ✳︎
V SEASON OF LOVE
Reimagining classic Valentine’s romance through a nostalgic streetwear lens. By utilizing soft gradient blends, airbrush textures, and gritty typographic accents, the artwork captures a romantic, lovey feel without losing Pestle & Mortar Clothing’s signature street credibility.
Subverting traditional romantic tropes with 90’s airbrush aesthetics to keep a co-branded discount drop authentic to streetwear culture.
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Reinterpreted traditional Valentine's hearts and soft color palettes into airbrushed graphic treatments, preserving a raw, subcultural edge.
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Seamlessly integrated Grab PayLater mechanics and discount messaging into high-contrast layouts for maximum promotional conversion.
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Built a flexible suite of promotional assets optimized for Grab app banners, PMC’s web storefront, and high-impact Instagram stories.
THE CONCEPT
Visual direction and campaign key art created for Pestle & Mortar Clothing’s Valentine’s Day promotional drop in partnership with Grab PayLater. Designed to offer exclusive discounts on streetwear apparel, the campaign translates romantic holiday themes through a raw 90s-inspired airbrush visual style—blending soft Valentine's aesthetics with urban street culture.
