VIP Access Digital E-Vites
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Co-Branded Launch Collateral
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VIP Access Digital E-Vites ✳︎ Co-Branded Launch Collateral ✳︎
PMC | XLARGE
The PMC x XLARGE collaboration merges Southeast Asian streetwear culture with West Coast graphic heritage. By extracting raw comic panel illustrations created by the fashion designers for the apparel line and repurposing them into invitations, immersing guests in the collection’s graphic story before they even step into the room.
TRANSLATING APPAREL GRAPHICS INTO TACTILE EVENT INVITES—BRIDGING STREETWEAR COMIC ARTWORK WITH HIGH-ENERGY EVENT ACTIVATION.
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Adapted the complex comic book illustrations created for the apparel line into high-impact print layouts, ensuring color accuracy and panel composition translated cleanly from textiles to paper stock.
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Engineered invitation passes featuring bold comic paneling, vintage pop-art typography, and heavyweight stock, turning event e-tickets into keepsake promotional items.
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Extended the comic graphic language across digital RSVP portals, VIP event passes, and social teasers to maintain a unified visual narrative from initial invite to venue arrival.
THE CONCEPT
Event art direction and graphic invitation system for the official Pestle & Mortar Clothing (PMC) x XLARGE collaboration launch. To establish an immediate visual connection between the apparel line and the launch event, the invitation design system directly adapts the original comic book artwork developed by the fashion team for the collection—translating garment graphics into tactile physical invites, VIP passes, and digital campaign teasers.
