Custom Gift Packaging
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Retail Installation Takeover
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Campaign Art Direction
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Graffiti Graphics & Typography Layout
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Digital & Social Collateral
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Custom Gift Packaging ✳︎ Retail Installation Takeover ✳︎ Campaign Art Direction ✳︎ Graffiti Graphics & Typography Layout ✳︎ Digital & Social Collateral ✳︎
PESTLE & MORTAR CLOTHING santa’s list
Subverting polished holiday tropes to create an authentic ‘Street Xmas’ universe. By infusing holiday icons with raw street elements, transforming snowflakes into spray-painted graffiti marks while hiding brand iconography inside smiley or leopard patterns, the visual system turns seasonal gift-giving into a high-energy subcultural event.
Subverting traditional holiday charm into an authentic 'Street Xmas' experience through graffiti graphic design, hidden-logo packaging, and immersive retail installations.
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Engineered custom seasonal graphics with an edge—turning holiday snowflakes into spray-painted graffiti tags and embedding PMC lettering directly into the iconic smiley face eyes.
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Designed bespoke smiley face or leopard-print gift packaging where the face details or the spots subtly spell out PMC, pairing high-fashion street aesthetics with a premium unboxing touch.
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Physical retail installations translating the raw Street Xmas visual language from digital screens to physical storefronts.
THE CONCEPT
Visual direction, packaging design, retail installations, and video creative for Pestle & Mortar Clothing’s Christmas Gift Shop activation. Reimagining the traditional holiday season through a raw, subcultural lens, the campaign delivers a ‘Street Xmas’ identity by fusing classic festive motifs with graffiti-tagged snowflakes, custom PMC logo-integrated leopard packaging, and edgy subcultural product styling.
CUSTOM PACKAGING
Custom gift packaging designed for the Street Xmas collection. At first glance a classic smiley face or high-fashion leopard print, closer inspection reveals the pattern custom-spells ‘PMC’ within the face details and the spots, creating an exclusive, brand-first packaging experience for holiday shoppers.
EDGY HOLIDAY MOTIFS
Stripping away clean holiday graphics in favor of raw street culture. Snowflakes are reinterpreted as spray-painted stencil tags, while PMC's iconic smiley motif is customized with subtle PMC lettering embedded directly into its features, giving seasonal iconography an unmistakable street edge.
VISUAL MERCHANDISE
Bringing the Xmas Gift Shop concept into physical space. Designed large-format window takeovers, custom product display rigs with raw wooden shelving units for Pestle & Mortar Clothing’s retail store, transforming the shop floor into an immersive, high-energy holiday gift destination.
