Campaign Visual Direction
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2D/3D Motion Graphics
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Custom Typography
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Digital & Social Collateral
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Campaign Assets
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Campaign Visual Direction ✳︎ 2D/3D Motion Graphics ✳︎ Custom Typography ✳︎ Digital & Social Collateral ✳︎ Campaign Assets ✳︎
Holiday Season retail
Dark wonderland meets street-level grit. The activation treats mystery holiday drops like top-secret streetwear package reveals—using deep black backgrounds to make glowing magical textures and real apparel products pop off the screen.
Blending holiday magic with gritty streetwear aesthetic through dynamic animation, textured typography, and high-contrast product staging.
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Juxtaposed festive wonderland themes against dark, high-contrast backgrounds and subtle film grain to deliver a magical experience without losing streetwear edge.
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Animated custom typographic effects and kinetic visual cues to draw focus toward the mystery product reveals and drive immediate holiday excitement.
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Featured tangible clothing items embedded within vibrant, glowing visual elements, keeping the commercial drop rooted in authentic, wearable product value.
THE CONCEPT
Visual direction and motion design created for Pestle & Mortar Clothing’s Christmas Mystery Bag holiday activation. The concept balances enchanting holiday magic with raw streetwear attitude—using a deep black backdrop, high-contrast lighting, tactile film grain, and stylized typography to showcase real streetwear product drops in a high-energy animated visual.
