Apparel Design
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Z-Stitch Signature Detailing
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Visual Merch
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Retail Visual Merch
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Campaign Collateral
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Apparel Design ✳︎ Z-Stitch Signature Detailing ✳︎ Visual Merch ✳︎ Retail Visual Merch ✳︎ Campaign Collateral ✳︎
hyperzus
Bridging heavy-duty waterproof utility with modern streetwear. The collection translates technical performance gear into a daily lifestyle statement through curated colorways, custom branding accents, and tactile detailing.
Translating technical outdoor utility into an elevated, everyday lifestyle statement.
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Steered the collection away from purely technical/sporty aesthetics toward an approachable, street-smart visual identity tailored for lifestyle-conscious consumers.
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Designed custom brand markers—including the bespoke Z-stitch accent and signature colourway palette—to seamlessly merge Hypergear’s rugged utility with ZUS’s iconic visual branding.
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Oversaw visual alignment across physical apparel, packaging, digital launch assets, and nationwide retail displays to ensure a cohesive end-to-end customer experience.
THE CONCEPT
Creative direction, apparel colourway strategy, and signature visual detailing for the Hypergear x ZUS Coffee collaboration. Designed to bridge technical outdoor utility with modern street fashion, the collection translates coffee culture into a functional, lifestyle-driven apparel line that feels urban, elevated, and everyday-wearable.
