Custom Charm Designs
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Packaging Design System
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Merchandising Visuals
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Product Designs
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Custom Charm Designs ✳︎ Packaging Design System ✳︎ Merchandising Visuals ✳︎ Product Designs ✳︎
Iconic Snack Culture = Modern Collectibles
Bridging nostalgic Malaysian culture with contemporary lifestyle branding by merging retro pop-culture familiarity with modern streetwear collectible aesthetics. Vibrant co-branded graphics and premium material finishes elevate everyday merchandise into coveted lifestyle keepsakes.
Official lookbook
Shot by Jasdesigner
THE CONCEPT
Complete product artwork design, accessory development, and packaging system for the official ZUS Coffee x Mamee Monster collaboration. Centered around the iconic "Chubee" product line, the collection translates nostalgia and pop culture into a functional lifestyle merchandise line. The project spans 2 main signature Chubee tumbler designs, custom bag and tumbler charms with specialized material finishes, and production-ready packaging.
PRODUCT deVELOPMENT
Designed the core artwork for the hero Chubee tumbler models in the product line. Each tumbler features custom character illustrations, high-contrast typography, and vibrant color paneling tailored to the stainless steel canvas, ensuring zero graphic distortion while maintaining maximum visual impact on store displays and e-commerce visuals.
BRIDGING CHARACTER DESIGN, SPECIALIZED MATERIAL ENGINEERING, AND STRUCTURAL PACKAGING TO TURN A NOSTALGIC SNACK COLLAB INTO A COLLECTIBLE LIFESTYLE LINE.
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Designed the two primary Chubee character variants from initial 2D turnaround sketches to production-ready color and mold specifications.
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Partnered with the industrial designer to specify specialized shiny metallic finishes for two premium charms, elevating tactile contrast across the accessory set.
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Engineered custom windowed retail packaging that securely houses the Chubee figures and charms while delivering strong visual impact on store shelves.
best buddies DESIGN
Developed the yellow Chubee tumbler featuring an interactive front-and-back mascot design where the ZUS Buddy and Mamee Monster make direct eye contact with you whenever you take a sip. The layout blends expressive Mamee typography with a custom Chubee flower monogram pattern to play off both brand identities seamlessly.
LAIN TAPI NGAM design
Designed the core artwork for the blue Chubee tumbler, capturing an energetic scene of the ZUS Buddy and Mamee Monster flying across the canvas. Dynamic Mamee noodle pieces and crisp elements float through the air in the background, adding rich visual contrast, texture, and movement around the vessel.
ACCESSORIES DESIGN
Conceptualized and designed the complete set of accessory charms created to personalize the tumblers and bags. Collaborated directly with our industrial designer to bring the 2D character artwork into physical production, selecting distinct material specifications for 2 hero charms that feature a high-shine, chrome-metallic effect for premium visual contrast.
PACKAGING DESIGN
Developed the outer box packaging system across the entire merchandise line. The design balances ZUS Coffee's clean visual structure with Mamee Monster's energetic, high-saturation color palette—creating instant shelf disruption while clearly framing the product inside.Engineered with clear product windowing and co-branded graphic panels, the packaging delivers a seamless unboxing moment that reinforces product value and strengthens brand identity at point-of-sale.
