Performance Ad Sets
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Digital & Social Collateral
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Campaign Assets
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Product Demonstration Video
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Performance Ad Sets ✳︎ Digital & Social Collateral ✳︎ Campaign Assets ✳︎ Product Demonstration Video ✳︎
EVERYWHERE, EVERYDAY
Elevating utility merchandise into an essential lifestyle accessory. By combining sleek product styling with clear, side-by-side thermal performance video, the campaign bridges daily aesthetic appeal with functional performance, proving the ZUS OG Cup belongs in every daily routine.
Positioning ZUS as an everyday lifestyle brand through sleek product storytelling and high-converting thermal performance ad sets.
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Framed the OG Cup as a sleek daily essential rather than just merchandise, expanding ZUS’s reach beyond coffee into everyday lifestyle culture.
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Directed clear, high-impact video assets demonstrating heat and cold retention in real time, building instant customer trust and product value.
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Structured a modular ad suite optimized for paid social feeds, balancing aesthetic product shots with clear call-outs to drive impulse conversions.
THE CONCEPT
Creative direction, performance ad sets, and video content for the ZUS OG Cup tumbler launch. Designed to transition ZUS Coffee from a beverage retailer into an everyday lifestyle staple, the campaign pairs clean, aspirational lifestyle visuals with functional video content demonstrating superior heat and cold retention for daily wear and tear.
