Silicone Cup Sleeve & Molded Charm Accessories
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Editorial Lookbook Art Direction
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Promotional eDM Campaigns
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Motion Graphics
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Campaign Key Visuals
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Silicone Cup Sleeve & Molded Charm Accessories ✳︎ Editorial Lookbook Art Direction ✳︎ Promotional eDM Campaigns ✳︎ Motion Graphics ✳︎ Campaign Key Visuals ✳︎
WORK IS PLAY
Bridging functional office utility with bold, tactile streetwear customization. By reimagining everyday drink accessories into modular canvas pieces, the visual direction encourages matcha drinkers to personalize their daily carry. Vibrant color blocking, tactile PVC charm badges, and fluid motion graphics combine to turn mundane work routines into moments of creative play.
TEASER & LAUNCH ANIMATION
motion graphics
Produced dynamic motion graphics and promotional eDMs to drive the campaign's digital launch. The motion assets highlight product modularity, while the structured email marketing designs guide subscribers directly to purchase.
Official lookbook
Shot by Jasdesigner
Transforming Workspace Routine Into Playful Expression, From custom molded charm accessories and structural packaging to motion graphics and lookbook art direction.
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Designed custom cup sleeve charms and molded PVC accessories from concept sketches to technical factory specs, paired with custom packaging tailored for retail presentation.
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Created key motion graphic assets for social and campaign channels, alongside high-converting eDM layouts designed to drive product engagement and launch sales.
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Conceptualized and art-directed the official campaign lookbook shoot, setting the vision for prop styling, model framing, and visual storytelling.
PRODUCT DESIGN
Spearheaded the design and product specification for the modular cup sleeve charm set. Each piece was conceptualized from initial 2D vector layouts into custom molded 3D PVC badges, balancing durability with playful, tactile appeal.
PACKAGING DESIGN
Designed the complete packaging suite for the Work Is Play collection. Utilizing custom die-cut windows and high-contrast color blocking, the packaging highlights the product inside while creating a premium retail unboxing experience.
THE CONCEPT
Complete visual identity execution, accessory product design, packaging design, and multi-channel marketing campaign for the ZUS Work Is Play collection. Centered around elevating everyday workspace rituals into playful expressions, this project spans the end-to-end design of custom cup sleeve charm accessories, structural packaging, dynamic motion graphics, targeted eDMs, and editorial lookbook art direction.