STRUCTURAL PACKAGING
✳︎
ADVENT UNBOXING EXPERIENCE
✳︎
SEASONAL PR SEEDING
✳︎
HOLIDAY GIFTING KIT
✳︎
STRUCTURAL PACKAGING ✳︎ ADVENT UNBOXING EXPERIENCE ✳︎ SEASONAL PR SEEDING ✳︎ HOLIDAY GIFTING KIT ✳︎
CREATE YOUR COLOUR STORY
The Year-End PR Kit reimagines seasonal corporate gifting through an interactive advent countdown experience. Built as a multi-compartment advent box, each numbered flap reveals a curated daily surprise, turning a single unboxing moment into an extended, highly shareable brand experience.
REIMAGINING HOLIDAY GIFTING THROUGH NON-TRADITIONAL COLORWAYS, MODULAR ADVENT ENGINEERING, AND HIGH-IMPACT PR UNBOXING MOMENTS.
-
Pivoted away from standard corporate brand colors to introduce an energetic, holiday-inspired palette featuring vibrant coral, lilac, and custom playful typography.
-
Engineered custom interior tray compartments and numbered pull-flaps to keep diverse products secure during transit while delivering a seamless multi-stage unboxing reveal.
-
Structured the multi-stage unboxing flow specifically to encourage organic social sharing, extending influencer engagement across multiple days during the peak holiday period.
THE CONCEPT
Complete structural packaging design, concept development, and seasonal strategy for the ZUS Year-End PR Kit. Designed as an interactive holiday advent box for media partners, creators, and VIPs, the project breaks away from traditional corporate visual guidelines in favor of a fun, festive color palette and a surprise-driven unboxing architecture.
